The following demonstrates terms and conditions of use (here-in-after referred to as an "Agreement"), applicable to your use of http://zigmaads.com (hereinafter referred to as "web site"), which promotes business between suppliers and buyers globally. It is an agreement between you as the user(s) of the web site (the "User(s)") and Zigma Marketing (India) Private Limited. (hereinafter referred to as "Zigma").
1. TERMS
i. This agreement applies to user(s) who access the web site for any purpose. For the purpose of this agreement, user includes legal entities represented by you under actual or apparent authority.
ii. This agreement applies to all the services offered on the web site, collectively with any additional terms and condition that may be applicable to the specific service used/accessed by user(s).
iii. In the event of a conflict or inconsistency between any provision of the terms and conditions mentioned herein with those of the particular service, the provisions of the terms and conditions applicable to such specific services shall prevail.
2. WEBSITE- MERELY A VENUE/PLATFORM
i. All transactions will be the responsibility of the members only. This agreement shall not be deemed to create any partnership, joint venture, or other joint business relationship between Zigma and other party.
ii. Zigma only facilitates online payment by providing a payment link to payment Gateway as an option. Customers have the option of doing NEFT/ RTGS payments or walk-into our offices to make card payment should they desire.
iii. Confirmation of online payment by mail does not imply receipt of payment at our end and we shall retain our discretion to hold on to the advertisement till such payment is credited to our bank.
iv. In case of failure of transaction, Zigma is in no way responsible or connected with such process. Customers need to check with their bankers the reasons for such failed transactions.
v. Acceptance of payment confirmation or receipt of payment does not imply guaranteed publication of the advt. Publication of advertisement shall be at the sole discretion of The Hindu or their allied group of companies, subject to space availability, copy norms and other factors. Zigma shall not be held responsible for any unpublished advertisement or any error in publication attributed to The Hindu.
vi. Publication of ads is done on best efforts basis and no guarantee or assurance of any kind is given for the same. Zigma does not guarantee any response for the ad which may or may not have been created by them at the client's request.
vii. Cancellation of ads is solely at the discretion of The Hindu subject to advertisement deadlines. No cancellation shall be permissible in respect of ads beyond the stipulated deadlines. The decision of the publication in this regard shall be final and binding. All customers are advised to familiarise themselves with the deadlines of their respective advertisements before placing the advertisement.
viii. Cancellations which are feasible and duly confirmed by us shall be refunded after deduction of 10% cancellation charges.
ix. Refunds for advertisements not published due to reasons beyond our control shall be made in full without any deduction of charges.
x. Cancellations and refunds as stated in point no. viii and ix. shall be processed and made within 15 working days of such advertisement.
xi. Consequential liability of any kind is neither expressed nor implied in any of the cases listed above or in any matter relating to publication of advertisements.
3. USER(S) ELIGIBILITY
i. User(s) means any individual or business entity/organization that legally operates in India or in other countries, uses and has the right to use the services provided by Zigma.
ii. User(s) must not be a minor as per Indian Law, user(s) must be at least 18 years of age to be eligible to use our services.
iii. Zigma advises its users to follow/abide by the related laws.
iv. Consequential liability of any kind is neither expressed nor implied in any of the cases listed above or in any matter relating to publication of advertisements. Zigma is not responsible for the possible consequences caused by your behaviour during use of web site.
4. INTELLECTUAL PROPERTY RIGHTS
Zigma is the sole owner and lawful proprietor and licensee of all trademarks, copyright, database rights and other intellectual property rights of any nature (including those that had not been expressly claimed) protected under the Indian laws in respect of the name and mark – ZIGMA and our products and services. All title, ownership and intellectual property rights in the web site and its content shall remain with Zigma.
You understand, acknowledge and agree that by using or having access to our website and online facilities, you acquire no right, title or interest whatsoever in or to the services provided by Zigma, as either of them exists now or in the future.
5. LIMITATION OF LIABILITY/DISCLAIMER
The website and Zigma hereby expressly disclaim any and all warranties, express or implied, including but not limited to any warranties of condition, quality, durability, performance, accuracy, reliability, merchantability or fitness for a particular purpose. All such warranties, representations, conditions, undertakings and terms are hereby excluded.
Under no circumstances shall Zigma be held liable for an delay or failure or disruption of the content or services delivered through the web site resulting directly or indirectly from acts of nature, forces or causes beyond its reasonable control, including without limitation, Internet failures, computer, telecommunications or any other equipment failures, electrical power failures, strikes, labor disputes, riots, insurrections, civil disturbances, shortages of labor or materials, fires, flood, storms, explosions, Acts of God, natural calamities, war, governmental actions, orders of domestic or foreign courts or tribunals or non-performance of third parties. User(s) hereby agree to indemnify and save web site, its affiliates, directors, officers and employees harmless, from any and all losses, claims, liabilities (including legal costs on a full indemnity basis) which may arise from your use of the web site (including but not limited to the display of your information on the web site) or from your breach of any of the terms and conditions of this Agreement. User(s) hereby further agree to indemnify and save web site, its affiliates, directors, officers and employees harmless, from any and all losses, claims, liabilities (including legal costs on a full indemnity basis) which may arise from your breach of any representations and warranties made by you to web site.
6. NOTICES
All notices or demands to or upon website shall be effective if in writing and shall be duly made when sent to Zigma in the following manner: to Plot No.62 Door No.18D Thirumangai Mannan Street, Sundaram Colony, East Tambaram, Chennai - 600 059.
All notices or demands to or upon a User(s) shall be effective if either delivered personally, sent by courier, certified mail, by facsimile or email to the last-known correspondence, fax or email address provided by the User(s) to web site, or by posting such notice or demand on an area of the web site that is publicly accessible without a charge.
Notice to a User(s) shall be deemed to be received by such User(s) if and when web site is able to demonstrate that communication, whether in physical or electronic form, has been sent to such User(s), or immediately upon web site's posting such notice on an area of the web site that is publicly accessible without charge.
7. GOVERNING LAW AND DISPUTE RESOLUTIONS
Terms and condition of use agreement and/ or Agreement, Privacy Policy shall be governed in all respect by the laws of Indian Territory. Zigma considers itself and intended to be subject to the jurisdiction only of the Courts of India. The parties to this Agreement hereby submit to the exclusive jurisdiction of the courts of Chennai, Tamil Nadu, India.
8. SEVERABILITY
If any provision of these Terms and Conditions is deemed invalid by a court of competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of these Terms and Conditions, which shall remain in full force and effect.
9. WAIVER
No waiver of any term of these Terms and Conditions shall be deemed a further or continuing waiver of such term or any other term, and the Company’s failure to assert any right or provision under these Terms and Conditions shall not constitute a waiver of such right or provision.
10. AMENDMENTS
Zigma reserves the right to amend or modify these Terms and Conditions at any time, and it is your responsibility to review these Terms and Conditions for any changes. Your continued use following any amendment of these Terms and Conditions will signify your assent to and acceptance of its revised terms.
When the choice is between an image and a video, to make an effective sale, today the answer is pretty obvious – go for video. However, there are also stats that say that when it's an ad video, your viewer has only one minute to spare. You have just sixty seconds at your disposal, use them wisely. But before you delve into adding punch to your content, you have to settle down on a medium to communicate with your audience.
Recent studies favour Facebook video over YouTube.
The reason is simple enough – User Interaction. In a Facebook versus YouTube study conducted by Quintly.com, the ever growing and ever evolving social media giant overtook the video sharing website in big, long strides. Quintly.com studied the activity, interaction and engagement rendered by 1,87,000 pages and over 750 million posts, in order to arrive at data that was convincingly in favour of Facebook video. The study coughed up the following data:
– 89% of all videos on Facebook are directly uploaded to the platform and only 8% are through YouTube links. – Facebook videos get 477% more shares than YouTube, and 530% more comments. – As far as Interaction Rate goes, Facebook scored higher there too with a 168% higher Interaction Rate than YouTube
In January 2017, Mark Zuckerberg said, “I see video as a mega-trend.” And he truly had his facts right and his sights set along the right angle. Facebook has more than 2.07 billion active users, which is practically a third of the world's population. What brings people to Facebook? Interactivity and Entertainment, and there is no shortage for both. Every user watches at least one video a day, which was reason enough for Facebook to take video sharing more seriously than before.
The masterstroke by the platform was to enable video embedding. This means you do not have to upload to YouTube and share a link on Facebook. Instead you can directly upload the video here. The simplified algorithm worked wonders for Facebook, because now videos could be viewed by users on their walls. When you paste a YouTube link, the viewer is diverted to YouTube and that does not bode well with the user who will return to his Facebook page without giving your video a chance.
Another important reason behind Facebook video growing in preference with leading brands and marketers, is the immense data collection and analytics available to native videos. At the very outset, Facebook allows you to reach your specific target group which is definitely the better strategy, In addition to this targeted campaigning, you also can keep a tab on how your video is fairing based on Audience Retention Metrics that is made available to you. Not just the number of Likes and Shares, you are even privy to information such as how many comments and user engagements it has received. It is even possible to know how many repeat and unique views your video has got. All this data will help you assess the effectiveness of your ad campaign and make any changes if necessary.
Points to keep in mind while advertising via Facebook video ads: - Subtitles and graphics add value. According to Digiday 85% videos are viewed on mute. - Pinned videos grab attention. Pin a video of a new product, policy or innovation at the top of your page where users cannot miss it. - Native videos and not links. Upload your videos directly to Facebook to have access to data and analytics. - Thumbnail Selection. Facebook video allows you to pick a thumbnail for your video. Choose wisely one that will convey the right message and emotion. - Emotionally charged content sells. Facebook users log in more for entertainment, than business. Videos that make an emotional connect gets most viewed and shared.